Tendence reoriented and wins new fans

Tendence reoriented and wins new fans
Buyers and exhibitors Messe Frankfurt International Trade for its focus on the product categories defined hired, despite a drop in visitors.

Tendence this year attracted 52,000 people, compared with about 57,000 in 2010. Just over 20 percent were outside Germany with most of these numbers from neighboring countries.

According to Detlef Braun, Member of the Management of the Frankfurt Book Fair, had fewer numbers do not affect the quantity and quality of jobs.

"As we announced a focus on the European market and market segments defined the reason for us visitors less welcome is the time, but those who are more likely to order," he said.

Exhibitors Lambert found success with an increase in sales and have seen little evidence that the economy is slowing.

"The overall development of the business is good in our industry, we see no sign of an impending crisis and we expect to be busy, consumer behavior," said CEO Bernd D. Ehrengart.

Brown acknowledges, however, some caution is rampant in the industry.

"Has the 2011 Christmas shopping season looks very good. But it is undeniable that the first signs of caution in business we are looking to 2012. The crisis in the financial sector also has an effect on the real economy begins," he said.

Christmas show trends focusing on a warm red and white different, while the blue is also very popular. Another trend in the forest animals and Santa Claus decorations of variations on the theme of modern colors.

Sustainability continues to be a trend in the categories of residential products and gifts. Jewelry, however, is more colorful, even in the most beautiful pieces of precious stones used to lighten the look.